THE 5 KEYS TO REVENUE ACCELERATION
- A few big synchronized moments beats lots of disconnected small initiatives.
- Marketing and sales should overlap such that the line is impossible to perceive.
- If it’s not simple, no one will adopt it. But it must also be able to go deep to appease the geeks in the room.
- Clients are the leverage points and all else falls in behind them.
- Universal soundbytes are the best social media due to CYA mentality.