enabling brands to measure and optimize
social media activity

"In the world of marketing, assessing the value you get for the money you spend on social media promotion has become the metric for analyzing how well or how poorly your brand is performing. For example, how does a Facebook 'like' compare with a 'follow' on twitter? Social media marketing was 7% of all advertising spending by companies in 2014. It's a figure that's expected to reach 18% in 5 years."

-Amanda Lang, CBC News Network, Canada, Jan 2015.

Full interview with Engagement Labs CEO, Bryan Segal

 

 

Engagement Labs quantifies success in relation to an organization's unique goals. Our proprietary, industry-leading data technology platform, eValueTM Analytics, transforms the way brands extract value from the social web. Using eValue data, we inform social strategies, develop powerful creative solutions and amplify campaign work into the right communities, ultimately giving brands the ability to effectively benchmark and measure their ROI on social media.

 

To suggest times to discuss, please email James Batkin-Smith at james@tomorrollc.com
Get more information on the tools Engagement Labs offers in this product overview.

 

Engagement Labs pairs analytics with social media activation, using the eValue tool to create a holistic view of your brand’s digital and social ecosystem, providing you with a single eValue score. We use that clear view to create engaging, data-rich content based on irrefutable human insights and relatable truths that instantaneously connects with your target audience.

With performance data for over 100,000 brands, the eValue tool allows brands to benchmark their social media channels in relation to their peers, allowing optimization toward what works for the industry as a whole, as opposed to decisions based on a brand's first party data alone.

For brands looking to maximize reach and increase overall brand awareness, we amplify their content reaching mass and niche target audiences by understanding how and where they gather online. We listen, learn, and moderate communities to ensure the message is engaging and driving results.

 

The following case studies do well to demonstrate the power of Engagement Labs for achieving unique brand missions:

 

Top Ten Hot Social Hotels:
Hotels love Facebook, Twitter and YouTube.



To suggest times to discuss, please email James Batkin-Smith at james@tomorrollc.com

Get more information on the tools Engagement Labs offers in this product overview