The supply-side companies that sell to agencies have a vexing problem: adoption. There is no shortage of cool Ad Tech companies. The bottleneck happens with the agencies and brands having so many new ones to look at each week that they just cannot have the time to properly evaluate and adopt most of them.
TOMORRO\\\ will provide a hugely valuable asset for supply-side companies, namely mass adoption. Our relationship in Worldwide Partners Inc. (WPI) network allows us to increase the creative edge, with a major remit being introductions to leading edge Ad Tech companies