"Total Social"—how are you measuring offline and online conversation?

WOM is unmatched in terms of consumer influence in the market.  It is proven (through marketing mix modeling) to be a significant sales driver and amplifier of the effect of paid media.  Brands that master the art and science of word of mouth have a significant strategic advantage.

Keller Fay provides unique research tools that will provide you with a holistic view of word of mouth, both online and offline, to determine which categories and brands are being talked about, through which channels, the dynamics that drive word of mouth, the impact, the relationship between media and WOM, and most importatly, the impact this all has on purchasing decisions.

Keller Fay has joined forces with Engagement Labs, a partner who offers the only standard social media
measurement and comparative benchmark for organizations actively engaging on social networks.

You can understand the eValue suite Engagement Labs has created here

Together, Keller Fay/Engagement Labs offer an integrated point of view and one-stop-shop for marketers. Organizations can now better understand how audiences are engaging with brands, and with each other.  This powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur, online or off, and how they affect the brand and purchase behavior.

 


To make a time to discuss or receive further information please feel free to reach out to Ashley Luongo at ashley@tomorrollc.com


Together, Keller Fay/Engagement Labs will offer an integrated point of view and a one-stop-shop for marketers seeking to understand how a brand’s customers and prospects are engaging with the brand, and with each other.  This powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur, online or off, and how they affect the brand and purchase behavior.

Social media analytics combined with offline word of mouth metrics will enable us to offer a gold standard toolset for Chief Marketing Officers and marketing professionals to measure their "Total Social" measurement suite and activation blueprint. For the first time, marketers will be able to assess the online and offline impact of their marketing investment in a single integrated fashion.


To make a time to discuss or receive further information please feel free to reach out to Ashley Luongo at ashley@tomorrollc.com