Brand Positioning Differentiated positioning defines the brand as a category of one
Thought Leaders Platform Packaging of IP, technology, and promotion to prospects/influencers to deliver content, engage influencers, branded conferences, etc.
Messaging Architecture Segmentation of messaging across all audiences, verticals, prospects vs. current customers, development of offers, etc.
Acquisition Go To Market Plan Development of a marketing plan to drive customer acquisition through marketing and business development including key activities, budget, schedule, and deliverables
Retention/Upsell CRM Plan: A CRM plan for current customers to build sustainable relationships including training, upsell potential, service, analytics, and on-going engagement
Marketing Strategy Oversight: On-going marketing expertise engagement and oversight of company’s internal marketing efforts
Brand Identity: Naming, logo, typeface, color palette, look and feel
Advertising Development: The campaign – theme, headlines, tagline, visual treatment, copy
Website Development: Design, UX, and Implementation
Design Services: Sales presentations or sales sheet design
Content Strategy and Implementation: Program with writers and influencers