Marketing

Brand Positioning Differentiated positioning defines the brand as a category of one

Thought Leaders Platform Packaging of IP, technology, and promotion to prospects/influencers to deliver content, engage influencers, branded conferences, etc.

Messaging Architecture Segmentation of messaging across all audiences, verticals, prospects vs. current customers, development of offers, etc.

Acquisition Go To Market Plan Development of a marketing plan to drive customer acquisition through marketing and business development including key activities, budget, schedule, and deliverables

Retention/Upsell CRM Plan: A CRM plan for current customers to build sustainable relationships including training, upsell potential, service, analytics, and on-going engagement

Marketing Strategy Oversight: On-going marketing expertise engagement and oversight of company’s internal marketing efforts

Brand Identity: Naming, logo, typeface, color palette, look and feel

Advertising Development: The campaign – theme, headlines, tagline, visual treatment, copy

Website Development: Design, UX, and Implementation

Design Services: Sales presentations or sales sheet design

Content Strategy and Implementation: Program with writers and influencers