Jon Bond is one of the advertising and marketing industry's most recognized thought leaders and entrepreneurs. He has developed several significant companies and marketing concepts over his 30-year career.
Jon was Co-founder and CEO of Kirshenbaum Bond and Partners (KBP). KBP was arguably the original “word of mouth” agency, well before social media appeared on the scene. KBP was the first to develop the modern multi-disciplinary, integrated agency. KBP created the first pop-up store, and built one in only 18 hours for television show The Apprentice. KBP launched one of the industry's first trading desks, Varick Media Management, and was voted agency of the year (under $1B range) in 2008. KBP was featured in an episode of the “The Simple Life” and in the 2007 film “A Perfect Stranger.” In 2010, KBP sold to MDC. Billings were approximately $1B at the time and clients included BMW, Citi, Victoria's Secret, Target, Wendy's, and the Coca Cola Company.
From 2010 to 2012, Jon was CEO of Big Fuel (now part of Publicis), one of the world’s largest social media agencies. Big Fuel’s clients included General Motors, Gatorade, Chase, and T-Mobile. In addition, Jon co-founded and sold one of the first online media agencies (iballs) to Microsoft in 2000.
Currently, Jon is Founder and Chief Tomorroist at TOMORRO\\\. Established in 2012, TOMORRO\\\ is a value accelerator using marketing, innovation, and strategic business development to help visionary companies achieve their ambitions. TOMORRO\\\ works in partnerships with clients, taking equity stakes in lieu of fees and effectively outsourcing their marketing departments. TOMORRO\\\’s sweet spot is startup to IPO or exit. TOMORRO\\\’s clients include: BlackBook, High50, Dstillery, Crosspixel, Sonobi, White Ops, Virgin, Lumos Networks, and Mozilla.
Jon is also the Co-founder of Evolve, the only non-partisan gun safety and responsibility group. He is a board member of Gods Love We Deliver and a former board member of the American Association of Advertising Agencies and the Ad Council. Jon has investments and board roles at: White Ops, Metamorphic VC fund, TZP Private Equity Fund, Victors and Spoils (now part of Havas), Appinions, and Klout.
Jon co-authored “Under the Radar,” a book about talking to today’s cynical consumer. He has also written a column called “Truth In Advertising” for Mediapost, and was a regular contributor to the Huffington Post. He is a keynote speaker represented by The Guild Group and has lectured at Harvard Business School, Columbia, NYU, The University of Texas (Austin), and Washington University.
In 2011, Jon appeared in Morgan Spurlock’s documentary The Greatest Movie Ever Sold. Jon has also appeared on CNN, 20/20, CNBC, 20/20, Barbara Walters, Deborah Norville, and Piers Morgan.
In 2010, Jon was voted number 4 in Adweek’s “Executive of the Decade” poll. He lives in New York City with his wife, three young children, and two dogs. He plays some golf, but doesn't have the time to get very proficient and will not disclose his handicap.
CHIEF MARKETING OFFICER
Lance brings the potent combination of entrepreneurial drive to break new ground with the patience and discipline to bring new concepts to fruition. Throughout his career, he has consulted for many of the world’s biggest companies to solve some of their most challenging marketing problems while also overseeing marketing and communications activities. Lance is a Principal Consultant at TOMORRO\\\ where he works primarily with privately held, middle-market companies where Marketing can be a primary source of value creation to exit with a higher multiple. Lance’s role is to identify scalable business concept innovation that creates a new growth trajectory for the business along with an implementation plan.
As the Head of Account Management and Business Strategy at Profero, a 2012 Ad Age Agency A-List Global Digital Agency to Watch, Here, Lance partnered with McKinsey to ‘install digital’ into one of the most offline companies in the world, Western Union (500,000+ retail locations), helping to build the marketing plans for their digital business and also authoring a Global Social Platform Strategy. For Diageo, he also oversaw the launch of an award-winning digital platform across 50 markets to grow Smirnoff Vodka’s community over 350% in 6 months while during reversing a negative sales trend. And, he won Unilever’s TRESemmé business to oversee their Digital strategy globally. He also blueprinted a Digital Transformation Change Program for Avon, and was the Digital Consultant to the biggest consultancy in the world, Accenture.
While on the management team at Nitro, a successful sale to Sapient was executed and the parent company was renamed SapientNitro. Lance was the Global Head of Business Strategy, to redefine the role of account managers to true business partners actively driving the growth of clients’ businesses across all offices. Lance also ran the Mars business, which is used as the agency’s “R&D department” for developing new tools and best practices. Lance served as interim Marketing Director for the Dove Chocolate business and during his tenure, the business experienced double-digit growth rates in a mature category. Lance also spent a decade at kirshenbaum bond + partners, leading a variety of challenging consulting engagements from an Acting CMO role, writing the first marketing plan for The Meow Mix Company as it was divested from Purina to helping AT&T Broadband prepare to spin off as a separate brand to working with Procter & Gamble to tackle a company-wide issue that even McKinsey couldn’t solve.
His versatility in approaching business problems is reflected by the wide range of industries he’s worked in. Other clients Lance has worked on include Verizon, Bacardi Rum, 42Below Vodka, Enron, Kansas City Power & Light, Wyndham Hotels, Netscape, Miramax, 1-800-Flowers, Edward Jones Investments, Credit Suisse, Hartz Pet Care, Equal Sweeteners, MasterCard, Johnson & Johnson Baby Franchise, Carrabba’s Italian Grill (Outback), Lysol, Mentadent and Brut/Fabergé (Unilever), amongst others.
A graduate of University of Michigan School of Business, Lance now lives in Connecticut with his wife and three daughters.
CHIEF Creative OFFICER
You might not think that starting a punk rock band is the ideal launch pad for a career as a Creative Director, but since the age of 15, Todd has been herding groups of people together for creative endeavors (and banging their heads together). The process is the same whether you’re producing a record or building a brand: capture brilliance and agree on the best way to present it to the world. Sounds simple but don’t try it at home.
In his current position as a Chief Creative Officer at TOMORRO\\\, Todd is sort of an overpaid liaison between outstanding creative talent and C-level executives seeking to transform their brands. When you work with him you won’t hear him go on about strategic platforms or integrated marketing or digital presence (but you’ll get that he can), he’ll just boil it down to a few simple words: Inspiration. Collaboration. Solution.
Todd is passionate about doing great work. He respects clients who are challenging. He runs a smart, efficient group. He hires people who are talented and committed. He never get bogged down by process. He’s always looking ahead.
Todd has worked for Nikon, Coca-Cola, Verizon, Pepsi, The New York Times, Sirius, Lord & Taylor, Remy Martin, CFDA, and The Rock and Roll Hall of Fame to name just a few.
CHIEF MEDIA OFFICER
Pattie wears a few different hats: while leading the media practice at TOMORRO\\\, she is also managing partner of the innovation firm In[di]genius Group, and has a private consulting practice. Pattie's clientele includes brand marketers, technology firms and agencies, with a focus on building mid-sized and emerging businesses.
Prior to her consulting work, Pattie's career included a spectrum of executive roles with client, agency and media firms including ConAgra, Hearst, FCB, Campbell Mithun and, most recently, L Brands.
As SVP/Marketing and Media for LB, Pattie drove media and communications strategy/execution for all portfolio brands, ranging from Bath & Body Works to the Victoria's Secret megabrand. Pattie also spearheaded many "startup" initiatives within the enterprise: ROI/accountability; the launch of VS PINK; "connecting the dots" in cross-functional digital and social initiatives; and the recent international expansion of Victoria's Secret.
Pattie is a frequent industry speaker on subjects ranging from “client mindset” to client/agency finances. But she’d much rather be doing the work – leveraging, building and protecting brand mystique and value; incubating relevant yet unexpected ideas; aligning brand goals with business realities. Empowering brands to make friends and make money.
HEAD OF ANALYTICS
What cars are behind all of the garage doors in America? That was the challenge posed by BMW in its search for an analytics partner.
The answer to this and other difficult problems have been solved by Yoram Greener through a mix of technology, custom algorithms and creativity. It’s all about predicting the future today. You don’t pay someone to report yesterday’s weather.
Yoram has a unique mix of analytics, e-commerce, and technology development experience. From heading up the auto sector at analytics powerhouse Merkle to developing the elusive bridge between content and commerce for social media agency Big Fuel, to the DM pioneer Columbia House, Yoram is able to take a dollar of client investment and return a positive multiple. And it’s all 100% real ROI, the kind that the CFO will validate, not the faux ROI metrics that no one but the agency thinks are meaningful.
In his spare time, Yoram teaches analytics at the NYU Stern School of Business.
Josh Von Scheiner
HEAD OF SOCIAL
Josh is one of the industry’s most seasoned social marketing professionals, having been immersed in social media for the past 10+ years. Josh is highly adept at helping building best in class digital and social media capabilities including owned channel management, real time listening, paid social and influencer programs.
Josh built one of the first integrated digital media departments in the music industry. He then founded Apex Exposure, one of the first earned media agencies – social media & digital PR – in the country. While there, he built a client roster of the largest media companies in the world including Warner, Universal, Sony and Vivendi.
After successfully selling Apex Exposure to Big Fuel, a Publicis company, he ran creative strategy, content development and content distribution some of the largest social programs in the US including clients such as General Motors, T-Mobile, Gatorade and Starwood.
He currently leads social media planning and strategy for TOMORRO\\\, where he helps companies such as Virgin and Tropicana Casino fully leverage social media including large scale advocacy networks and influencer programs.
VP of Client Happiness
Caitlin strategically approaches business as she does her life: with passion, abandon and a clear eye for detail.
Her successful 15-year track record spans across business development, digital marketing and corporate matchmaking with experience at film companies, tech startups and creative agencies.
As the Founder of the consulting firm, GOBSMACKED, she assisted Mother New York on the Secret Policeman’s Ball and drove all business development efforts for UberTags (acquired by RocketFuel).
Caitlin previously led New Business at Phil & Co, a NYC-based cause marketing and communications firm. She also recently lived in San Miguel de Allende, Mexico where she developed a number of multicultural campaigns for local non-profits.
A graduate of Columbia University with a BA in English and Human Rights, Caitlin is also a twice certified Yoga instructor. And although she grew up in Boston, she doesn’t like the Red Sox and will never, ever “pahk the cah."
ENTREPRENEUR in residence
Ryder has spent his career passionately creating products in several industries that harmonize complex data to enable transparency and storytelling that make better decisions possible. As Founder & CEO of Capsaicin LLC, he lead the team that built next-generation analytics products used globally by companies like P&G, Suncorp, Disney, Microsoft, Coke, Mattel, Samsung, Nielsen, Novartis, Heineken, Mondelez, Honda, and others.
Prior to founding Capsaicin LLC, Ryder was the co-founder of a consulting firm acquired by D&B. He was also a founding partner at Global 1000 Advisors LLC, a venture consulting firm focused on the creation and management of intellectual property assets. Ryder previously served as the Chief Engagement Officer at Nextera Interactive.
At Citibank, Ryder was the VP Director of Knowledge Services where he led strategic data mining and worked on early e-commerce initiatives. Prior to Citibank, he co-founded Document Concepts, a pioneer in technology enabled proposal management.
Ryder received his BA with departmental and thesis honors from Washington College. Ryder lives in Londonderry, New Hampshire with his wife Deborah and daughters Hayden and Lane.